PROCESS

staged! theatre COMPANY - LOGO DESIGN & production banners

Display banners for theatre company Staged! - Portland, Oregon.

 

The Brief:  To update the theatre company's logo and design permanent display banners for their auditorium and marketing banners for their theatre outreach programs.

My Plan:  In talking with the client, the goal was to maintain a sense of existing brand identity with the logo - but to clean it up make it a bit more modern.  The banners needed to grab the attention of young people and draw their attention in...clear repetition of the new logo would further solidify the aim of building brand identity for Staged!

 

 

 

staged! liked the direction, and wanted to try a friendlier 'S' and to go full-color...