PROCESS

NMBC - LOGO DESIGN

Business logo designed for National Missions Base Co-op - Texas.

 

The Brief: 

Purpose of logo is to brand NMBC as the central hub for the nations' HOP (Houses of Prayer)...to provide a base of connection.  Logo must convey spirit-filled concept of prayer and appeal to a national audience.

My Plan:  I would give the client 3 logo options to begin with...

 

 

 

THE CLIENT DECIDED THAT THEY WANTED A LITERAL REPRESENTATION OF THE geographical U.S. (and if possible, make Texas the focal point) TO BRAND THEM AS THE NATIONAL HUB OR BASE FOR 'HOP'S...and favored bright blue as the design color.

in the end, it was a cohesive logo that that conveyed nmbc's mission - to their target demographic.