PROCESS

ENDURANCE EVOLUTION - EVENT POSTER

Traverse City Triathlon

 

The Brief: 

Endurance Evolution is an endurance lifestyle company that organizes running races & triathlons. Print material for EE events needs to incorporate existing brand assets (event logos) and assert market presence amongst competition.

My Plan:  Provide EE with 3 different options - each emphasizing the biking portion of the triathlon: OPTION 1: photoshop-based, resembling sports magazine effects; layout inspired by movie posters. OPTION 2: translate theme of Solstice poster to a biker (distressed and word-art inside the biker's body). OPTION 3: an original art-print type illustration (almost commemorative-feeling)