PROCESS

ENDURANCE EVOLUTION - t-shirts

Traverse City Trail Running Festival

 

The Brief: 

Endurance Evolution is an endurance lifestyle company that organizes running races & triathlons. Print material for EE events needs to incorporate existing brand assets (event logos) and assert market presence amongst competition. Athletic, sporty t-shirts that will appeal to a wide-range of ages; need to include pre-existing festival name prominently in the design; colors are gray and green.

My Plan:  Provide EE with a few different 1-2 color options; each design will have the running man as its focus.

 

 

 

after more of an overall square shape...no date...and more prominent race logo.