PROCESS

ENDURANCE EVOLUTION - athlete guide

Traverse City Trail Running Festival

 

The Brief: 

Endurance Evolution is an endurance lifestyle company that organizes running races & triathlons. Print material for EE events needs to incorporate existing brand assets (event logos) and assert market presence amongst competition. The athlete guide contains information for racers that needs to be conveyed in an organized, efficient manner.

My Plan:  I wanted the cover design to scream 'Trail Running Festival' and the rest of the guide to be clean, modern and organized.

 

Past Athlete Guide pages...

IRONMAN World Championship Athlete Guide

Rev3 Portland Guide

Images from past Traverse City Trail Running Festivals

 

 

we added copy and maps...made tweaks here and there (like EE branding prominence)