PROCESS

AGATE BEACH MOTEL - LOGO DESIGN

Business logo designed for Agate Beach Motel - Newport, Oregon.

 

The Brief: 

My Plan:  I would give the client 2 directions from the beginning...one based on their very iconic tree (that towers over the ocean bluff), and one very sleek modern logo mark inspired by the iconic bluff and the letter 'A' from 'Agate'... 

 

 

 

GETTING CLOSER REQUIRED TUCKING 'MOTEL' OVER TO THE RIGHT TO BALANCE THE WEIGHT OF THE LEFT SIDE OF THE TREE, A SLIGHT CHANGE OF TYPE, AND A SUBTLE OUTLINE STROKE.