PROCESS

ENDURANCE EVOLUTION - EVENT POSTER

Glen Arbor Solstice Half Marathon & 5K

 

The Brief: 

Endurance Evolution is an endurance lifestyle company that organizes running races & triathlons. Print material for EE events needs to incorporate existing brand assets (event logos) and assert market presence amongst competition.

My Plan:  I would provide 2 design options...Option 1: stylized graphic representation of the course map with text inside. Option 2: Runner with text inside his body; distressed, vintage palette and texture; trendy diagonal shadow as a major design component in the poster.

 

 

 

incorporate and emphasize logo branding for race and event sponsor; include '4th annual'